Our silver travellers are keen to travel and show no signs of cutting back this year, making the ‘silver pound’ arguably one of the most valuable demographics to target in 2023. “Over 6,000 over-50s travellers shared their thoughts, views and opinions, making the resulting report – the 2023 Travel Outlook – the most comprehensive insight into the travel attitudes of the over-50s. “The 2023 Travel & Holiday survey was more detailed and in-depth than ever before, and we were overwhelmed by the response rate. Kerry Gallagher, marketing director, said: “As the voice of authority for the over-50s silver traveller, we regularly conduct research to ensure we stay close to our audience. When asked about cruising, 38% said they are looking for a sailing lasting 14 nights or longer. Whether it’s visiting the lesser frequented locations of Antigua or St Lucia, learning about Cuba’s interesting past or simply enjoying a beach holiday in Barbados, the Caribbean has everything you need. One third (34%) plan to choose an all-inclusive hotel, and 33% will opt for a hotel with a meal plan, such as half-board, indicating they would prefer to pay upfront and avoid additional costs in resort. If you want an exceptional break, then our cheap all inclusive holidays to the Caribbean provide this and much more. Just over half (53%) said they will search harder for a better deal, such as discounts and added benefits.īeach holidays remain popular, with short-haul destinations taking top spot, and the Caribbean, Asia and North America also high on their agenda. While 47% said their finances were “unaffected or ok”, the same proportion said they are “cautious”. More than nine out of 10 (91%) seem undeterred by the rising cost of living, as they intend to travel more or about the same as 2022, and 90% said they will spend more or about the same as last yearĪlmost half (47%) said spending on holidays was a top or high priority which they would not sacrifice. The online agent and content publisher surveyed 6,149 people and found that 93% want to travel this year and 76% said they will take more than one holiday. The vast majority of holidaymakers polled by over-50s specialist Silver Travel Advisor are planning a holiday in 2023 – with three-quarters wanting to get away more than once.
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